Marissa Shipman is the founder and CEO of theBalm Cosmetics, a San Francisco cosmetics company that sells products in nearly 60 countries around the world. Under the leadership of Marissa Shipman, theBalm Cosmetics has grown its product line to include a full selection of mascaras.
When you’re choosing a mascara, you should know which type of mascara is right for your eyelashes. If you have long lashes, volumizing mascaras with curling formulas can give your eyes a more dramatic look.
If your lashes are short and stumpy, choose a mascara with a skinny wand and densely packed bristles so you can apply mascara to every single lash. Also a lengthening formula is ideal. Bristle brushes are ideal for maximizing the styling possibilities of short lashes.
Women with straight lashes should consider using a mascara with a curling formula. To produce curls in straight lashes, roll the wand as you apply the mascara.